Turn Google searches into phone calls, directions, and customers.
Google Business Profile (GBP), once called Google My Business, is the strongest local ranking factor in Australia. When someone types “plumber near me” or “dentist Brisbane,” the Local Pack decides who gets the call (Google Business Profile Help, Google, 2025).
If your profile is incomplete, you fade into the background, even with a great website. A tuned GBP brings you into the spotlight.
What is Google Business Profile optimisation?
Here is why it matters. It is the process of filling every field in your GBP so Google trusts your information and people choose you. That includes:
- Picking the right categories and attributes
- Adding services or products with clear descriptions
- Uploading photos and videos that look real and local
- Posting regular updates and offers
- Matching your business name, address, and phone (NAP) across the web
- Collecting and answering reviews
- Managing Q&A
- Tracking calls, direction requests, and website clicks
These factors influence both rankings and conversions (Search Engine Journal, Alpha Brand Media, 2024).
Why it matters for small businesses in Australia
- More than 70% of local searches lead to a visit, call, or purchase within a day (Think with Google, Google, 2023).
- Showing in the Local Pack can double or triple your calls.
- A fully completed profile often generates more leads than your website.
- Your rivals are improving theirs right now.
Core elements of a strong profile
Categories and attributes
Category choice is the top ranking lever. Get this wrong and you stay invisible.
NAP and citations
Your name, address, and phone must be identical on your site, directories, and GBP.
Photos and videos
Geo-tagged, real images of your storefront, staff, and work. Stock images do not work.
Reviews and responses
Fresh reviews and owner replies send strong signals of trust.
Services and products
Add your actual services with prices where possible.
Posts and offers
Short updates about news or specials. Keep it active.
Q&A
Answer the questions people actually ask. Do not leave them blank.
Tracking and Insights
Use UTM codes and check Insights to see how many calls and requests come from GBP.
Our 11-step process
Let’s break it down…
One-off setup vs ongoing management
A one-off build gives you a lift. But rankings stick when posts, reviews, and media keep flowing. Google rewards activity.
We provide:
- Setup or overhaul: Complete rebuild.
- Monthly management: Ongoing updates, reviews, and reporting.
Who benefits most?
- Trades and services: plumbers, electricians, cleaners, landscapers
- Health: dentists, physios, vets
- Hospitality: cafés, restaurants, bars
- Retail: boutiques, showrooms, shops
- Service-area businesses: no storefront but need suburb coverage
Local trust signals that matter in Australia
- Listings on Yellow Pages, TrueLocal, Hotfrog, Yelp AU
- Visible ABN and insurance details
- Correct service area set (Brisbane, Moreton Bay, Sunshine Coast, Gold Coast)
- Case studies with suburb names to show real results
Pricing & Get Found! Local Boost
- Setup package: Full profile rebuild
- Optional monthly: Posts, reviews, media, reporting
- CTA: Book your Free GBP Audit today
FAQs
How do I improve my GBP?
Work through categories, services, NAP, reviews, photos, posts, Q&A, and tracking.
Is GBP free?
Yes, setup and use are free. The investment is in improving it.
How often should I update?
At least monthly. Fresh photos, posts, and review replies show you are active.
Do posts change rankings?
Posts boost engagement and clicks, which help your standing.
Can you fix suspensions or duplicates?
Yes, we manage suspensions, clean duplicates, and request reinstatement when needed.
About DigCreative
We are based in Brisbane and Moreton Bay with nine years in SEO and web.
ABN: 44124722456
Author: Brad, Senior SEO Consultant
Testimonial:
“Brad rebuilt our GBP and within 3 months we doubled calls from Google Maps.” — Local tradie, Caboolture