Why Your Google Ranking Changes Between Caboolture and Morayfield (Action Rehab SEO Audit)
When you search for your business on Google, the results you see aren’t always what your customers see. Rankings can change depending on where the search is made. That means a client standing in Caboolture could see a completely different order of physio clinics than someone in Morayfield.
This is exactly what I found when auditing Action Rehab, a physiotherapy business serving the Caboolture and Moreton Bay region.
Caboolture vs Morayfield Rankings
Using a location-based search tool, I ran the same query — “physiotherapist Caboolture” — from two different spots.
- From Caboolture: Action Rehab showed up in position 6 (ignoring sponsored ads).
- From Morayfield: The same clinic dropped to position 9.
That difference matters. Businesses in the top spot capture around 27% of all clicks, while those further down the page often get ignored.
What We Found on Action Rehab’s Website and Google Profile
1. Inconsistent Business Hours
The Google Business Profile lists different opening hours than the website. Google picks up on these mismatches and may decide not to rank you as high. Syncing those details is a quick win.
2. Missing Local SEO Signals in the Footer
The website footer only showed a logo and social links. Adding opening hours, address details, and local keywords (like “Physiotherapy Caboolture”) helps Google connect the dots between your site and your profile.
3. Location Pages Could Work Harder
Action Rehab serves multiple suburbs across Moreton Bay. But the website didn’t include service + location pages, such as “Physiotherapy Morayfield” or “Hand Therapy Caboolture.” Creating these pages gives Google clear signals about where you operate.
4. Reviews and Replies
Reviews are coming in, which is excellent. But some haven’t been replied to. Responding quickly (even with a simple thank you) tells both clients and Google that you’re active and engaged.
5. Google Posts and Updates
The Google Business Profile wasn’t making use of posts. Regular updates and fresh photos reassure Google that your business is open, active, and trustworthy.
What Local Businesses Can Learn
Whether you run a physio clinic, a café, or a trades business in Caboolture, Morayfield, or anywhere in Moreton Bay, these lessons apply:
- Always keep your website and Google Business Profile consistent.
- Build out service + suburb pages to cover your wider catchment area.
- Reply to every review, good or bad.
- Use Google posts and photos to show you’re active.
How the Get Found! Package Helps
If you’re not sure where to start, my Get Found! Package is a one-time setup that fixes the basics so your business shows up more often in local searches.
It includes:
- Google Business Profile cleanup and optimisation
- Syncing your website with your profile (hours, address, services)
- Review growth system to encourage more 5-star reviews
- Location-based service ideas for Caboolture, Morayfield, and nearby suburbs
- Before/after report so you can see the difference
Even if you already have a website, it’s not too late to set things up the right way. The package gives your business the foundation it needs to get found, get clicks, and get more local clients.
👉 Learn more about the Get Found! Package here: digcreative.com.au
Final Word
Action Rehab is already doing a lot right, but small changes could lift them from position 9 in Morayfield closer to the top 3. That’s where the calls and bookings really start to grow.
If you’d like me to look at your business, get in touch. I’d be glad to help.